You might be a design nerd if…
You love a good logo. But you don’t have to be a graphic designer to appreciate brand marks. Maybe you don’t know why you like or dislike a logo, just that you do. Color, shape, line, and the overall look of a logo can make or break how consumers feel about a product or service. A sleek design can give the impression of popularity, wealth, innovation. A 1990s clip art logo can cause potential customers to roll their eyes and move on.
The problem with logos lies in their simplicity. A good designer must take the client’s culture, product, and goals and distill all of that into one image. That one image must attract and engage the right customers. While this seems straightforward in theory, the execution is often ridiculously complicated.
This challenge is precisely what makes creating logos so enjoyable for me. I am relatively new to the logo creation world. I am no George Bokhua; I am a work in progress. But hey, I’m okay with that because it means I can enjoy the process without the pressure.
I met Rosie Titterington several years ago when both our families were living as expats in Europe. The T’s lived in Luxembourg, and we lived several hours away in southwest Germany. We took turns visiting each other and exploring together.
Fast forward a few years, and we’re both living back in the US again. Rosie’s husband Pete started a company with a friend from Luxembourg. Bridgetown Analytics provides automated, in-depth answers to variance questions using their proprietary “Bridging” technology. They also “bridge” two locations, Portland and Luxembourg.
Creating logos demands simplicity, so I start with the obvious first and work from there to the abstract. Portland and Luxembourg both sport multiple bridges. I drew a dozen of Portland’s Bridges as well as a handful of structures from Luxembourg. The Fremont and Caruthers Bridges in PDX ended up being the most interesting visually. I was also inspired by the cable-stayed Caruthers and Pont Victor Bodson, incorporating a double icon in one option and a single icon in another.
Just for fun, I included a more artistic interpretation as well as a structural monogram with a hat tip to Lux.
The Fremont sparked the design that Bridgetown ultimately chose. The image you see at the beginning of this post is a version of the logo to be used when square constraints are necessary.
Bridgetown’s logo communicates longevity – the bridge will stand despite the up and down of the numbers. The company supports their clients even when waters rise; their adaptability allows them to work well with a variety of companies and individuals. Their product is innovative, rising to the challenge. Working with them is a smooth process from start to finish.
Many thanks to Pete, Rosie, and Neil at Bridgetown Analytics for the opportunity to design their logo.
If your logo could use a tune-up or even a complete overhaul, I would be happy to see if we’d be a good fit to work together. Email me (zirkusdesign at gmail dot com) for pricing.