I find I’m often drawn to logos that utilize basic shapes and negative space. Their simplicity combined with cleverness is incredibly attractive. When my husband asked me to design a logo using his initials, I wanted to incorporate at least one of these techniques. As it turns out, his initials lend themselves to both.
My husband is an electrical engineering professor at a university in town. A colleague of his places his personal name logo on all of his student handouts, and my husband wanted something similar. We decided to stick with his initials, though, instead of his full name.
During the brainstorming phase, he had the idea to incorporate his initials into a sine wave. When I sketched the concept, it felt too cluttered. The logo needed to be something simple that would not compete with the equations on his teaching materials.
I then moved on to shapes, reducing each of his initials (JMP) to the simplest possible forms. I felt a symmetry between the J and P; the M is also natively symmetrical. Though I think curved shapes could work here, they felt too feminine and distracted from the intended look of the logo.
For the first iteration, I incorporated some engineering-ish elements. We ended up scrapping these, though I personally liked them.
Stripped down to just shapes, I altered the negative shape of the M to arrive at the final design.
Just for Fun
One of my favorite just-f0r-fun activities is creating mandalas. The pattern repetition and play between layers delights me. When I showed him a mandala I had made from font dingbats, my husband asked me to make one using engineering elements. I mashed up symbols I found and created this.
My husband declared I had seriously nerded out on this mandala. I’ll take that as a compliment. Thanks, honey!
I layered his initials logo with the mandala for use in circumstances when the complexity of the design won’t distract from the text.
Do you have a personal name or initials logo? These marks can personalize email signatures, cell phone cases, clothing tags, and literally anything you can slap a sticker on. If you don’t have your own logo, I would love to help you create one! Email me (zirkusdesign at gmail dot com) for pricing.