Travel back in time with me.
It’s the year 2000. AOL is still a thing. In fact, it’s THE thing. If you don’t have AOL, you are missing out — because browsing profiles is THE way to find friends because Facebook is definitely not a thing (yet).
In Y2K, I’m a college student in Arizona, but I have had a terrible semester. Grade-wise, things are A-plus. Health-wise, things are in the crapper. Finance-wise, I’m paying out-of-state tuition when I have a full scholarship to the Florida school of my choice. I come to the (obvious but painful) realization that my days in Arizona are numbered and Orlando is where I should and want be.
The only problem? I don’t know a single person there.
Enter AOL to save the day. I search for Orlando, UCF, and something to do with Jesus. I had recently become a Christian, and I wanted to find people with recommendations on campus ministries and churches. A girl named Jennifer pops up in my results, and we exchange a few messages with plans to meet up at the beginning of the next semester after I’m all moved in. Ahhhh, the days of AIM… That’s AOL Instant Messenger for those of the Snapchat generation.
Fast forward nearly SEVENTEEN years later, and Jen is still a dear friend. We’ve attended each others’ weddings, held each others’ babies, and now I’ve given her Teachers Pay Teachers store a complete makeover. Clearly our friendship has reached a whole new level.
Sweet Peas & Pigtails – Jen’s TPT Speech Language Resource Store
Jennifer is a Speech Language Pathologist and a mama to two adorable girls. In addition to seeing clients, she creates no-prep and seasonal speech products for her Teachers Pay Teachers (TPT) store, Sweet Peas & Pigtails.
Jen felt her logo and store graphics could use an overhaul, and she wanted a .gif slideshow to welcome customers and advertise certain products.
I asked Jen to add images to a Pinterest board with comments as to what she loved about each one – the color, the look, the font, etc. From these pins, I could tell Jen wanted bright, happy colors, a fun and friendly font, and a circular logo that could also be used as a profile picture.
Jen also wanted a hand-lettered look for the words Sweet Peas and Pigtails. She follows me on Instagram and mentioned how much she loved the lettering she saw there. I am a sucker for bounce lettering, so I decided to try and incorporate that in her store name.
The Sweet Peas & Pigtails lettering you see below is actually digitally bounced, but if you want to learn to bounce your hand lettering, I highly recommend Teela Cunningham’s Bounce Letters class on Skillshare. I am not affiliated with Teela or Skillshare – just sharing a great resource that I have personally used and loved.
Initial Logo Concepts
During the development phase, I sketched several images of peas by hand before switching over to Adobe Illustrator. I know Jen has two sweet peas of her own – her daughters – with pigtails. I had these cuties in mind while drawing the peas. I knew at least one of the peas needed a Pebbles Flinstone top-of-the-head ponytail. The other one could have a bit more of a schoolgirl look with either two pigtails or one pony.
After the peas were drawn (that just sounds ridiculous, right?!), I moved on to the logo frame. I experimented with a few looks, but ultimately I settled on polka dots. A few of the images Jen pinned had dots, and dots are a fabulous way to weasel in a few extra colors without tipping too far toward garish.
As I wasn’t completely sure Jen wanted to have peas in her logo, I presented a few options without the peas including one with fun colors in the text instead of in the polka dots.
Here are two options Jen loved from the first round:
After sleeping on her decision, she changed her final choice to the logo below with peas and super fun, confetti polka dots.
Note: Whenever possible, I like my clients to put some time in between their first exposure to the logo choices and their final decision. Most of the time, we have a gut reaction to one option we really love. But a day or two can give us time to process whether we like the idea of our first choice or if the logo will work in reality for our particular business.
Creating a TPT and Social Media Package
With Jen’s logo complete, I moved on to creating the other items on her brand overhaul wish list:
- Frame for a profile picture using the Sweet Peas & Pigtails logo
- Custom Sweet Peas & Pigtails TPT banner for her store
- Custom .gif slideshow to welcome TPT customers and advertise specials
- Custom banner for her blog and website
- Custom Facebook page banner
- A black and white version of her logo to use on TPT printables
I adapted the hot pink frame and colorful polka dots to fit the rectangular shape of the banners and slideshow. I added the wording Jen requested to each and used a .gif animator to create her slideshow. I removed the peas from her logo and created a frame she could use for a profile picture with an actual photograph of herself. How cute is this?!
In the end, Jen received an amazing Teachers Pay Teachers store and Social Media package. Sweet Peas & Pigtails now has a cohesive look of its own that Jen can use to promote her brand and her products.
When she needs to change her profile photo, she can easily do that.
Add a watermark to her printables? No problem!
Add a slide with a Christmas discount? Easy peasy!
Sorry, I had to go there at least once..
Many thanks to Jennifer – my dear friend, healthy living encourager, and road trip buddy – for the opportunity to design your logo. Love you!
Do YOU have a Teachers Pay Teachers shop or other online store that needs a complete or partial overhaul? I would love to work with you to come up with a custom package that fits YOUR store’s exact needs. Take the first step in building a cohesive brand by sending me a pricing inquiry TODAY!
I am also super curious to know if you have a favorite Teachers Pay Teachers Store (even if it’s not your own!). Please leave a link in the comments letting me know what you LOVE about your favorite TPT store.